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Dr. Dheeraj Nagore Ph.D. (Pharmaceutical Sciences), MBA, CCRM (Germany)   In India, the number of patients of COVID 19 has mounted exponentially over 15 lakhs, within a period of 3-4 months. In spite of the execution of lockdown procedures including travel bans in India and worldwide, there has been a growing frequency of COVID 19. With an unpredictable burden on the current healthcare system in India, there is an immense need to look at innovation in healthcare both from policy and execution standpoints and should make relevant adaptive changes for short term and long term changed healthcare needs in India.With the improvement in know-how and accessibility of data, the quality and competence of care for the patients have increased in multiple folds in the past few months.

Dr. Gayatri Ganu Managing Director, Mprex Healthcare Pvt. Ltd. Clinical Research for healthcare product is not merely a regulatory requirement now, you can utilize the clinical research for your marketing perspective as well. There are marketing tools to boost marketing strategies for the healthcare product. For this, we need to know the difference between marketing and sales:– Sales are something that can elevate your revenue stream, improve your profit and loss account, it can lead to direct sales. Whereas Marketing adds value to your product. It can add value proposition to your product and your market place. This can improve the recall value of your product. Clinical Research can very well improvise your marketing strategies.